NaimExplain

What is one-to-one marketing? Involves the creation of an entirely unique product or marketing program for each customer in the target segment. This approach is common in business markets where unique programs and/or systems are designed for each customer.

What is mass customization? Refers to providing unique products and solutions to individual customers on a mass scale. This approach is now cost effective and practical due to advances in supply chain management, such as real-time inventory control.

Why is the executive summary very important? The executive summary is a synopsis of the overall marketing plan, with an outline that conveys the main thrust of the marketing strategy and its execution. The purpose of the executive summary is to provide an overview of the plan so that the reader can quickly identify key issues or concerns related to his or her role in implementing the market strategy.