Why is the executive summary very important?

Why is the executive summary very important?



The executive summary is a synopsis of the overall marketing plan, with an outline that conveys the main thrust of the marketing strategy and its execution. The purpose of the executive summary is to provide an overview of the plan so that the reader can quickly identify key issues or concerns related to his or her role in implementing the market strategy.

Comments

Popular posts from this blog

Examine the collapse of Han. What factors explain how this occurred? How influential in Han Dynasty on Chinese History?

JAD Advantages and Disadvantages

Summarize effective communication strategies in organizational hierarchies, and review the role and relevance of the organizational grapevine