Why buy (buying component parts of independent suppliers)? Answer: - Gives the firm greater flexibility: important when changes in exchange rates and trade barriers alter the attractiveness of various supply sources over time - Helps the firm capture orders from international customers: can help firms gain orders from suppliers' countries - Helps drive sown the firm's cost structure: avoids challenged of coordination and control additional subunits, avoids the lack of incentive associated with suppliers, avoids the difficulties with setting appropriate transfer prices