Describe how normative and informational influence processes help us understand group polarization.

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Describe how normative and informational influence processes help us understand group polarization.



Group polarization - group produced enhancement of members' pre-existing tendencies; a strengthening of the members' average tendency, not a split within the group

Normative influence - We are most persuaded by group that we can identify with (reference groups), we may express stronger opinions after discovering that others share our views

Comparison with others - explains why people don't speak up in class unless others do

Pluralistic ignorance - a false impression of how other people are thinking, feeling or responding

Informational influence - ideas that were common knowledge to group members with often be brought up in discussion or, even if unmerited, will jointly influence the discussion

Active participation in discussion produces more attitude change than does passive listening

The more group members repeat one another's ideas, the more they rehearse and validate them

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