When do attitudes predict behaviour?

When do attitudes predict behaviour?

Attitude Strength: It turns out that not all attitudes are created equally. Some attitudes are stronger than others. They have features that make them more impactful in our lives that others are missing. For example, some attitudes are based on a lot of compelling knowledge, whereas others aren't.


Some attitudes are based on direct experience which allows us to have a much more reliable evaluation than attitudes that are not based on direct experience. Some attitudes are held with confidence, whereas others are not. Having insights into the features of attitude strength has allowed researchers in this field to create much more accurate and nuanced predictions about when attitudes will predict behaviour.