Why does the behavioural approach in explaining phobias have good explanatory power?

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Why does the behavioural approach in explaining phobias have good explanatory power?



The two-process model was a step forward in 1960 to Watson and Rayner's classical conditioning. It explained how phobias were maintained over time and this had important implications for therapies because it explained why patients needed to be exposed to their phobia. Once someone is prevented from practising their avoidance behaviour, the behaviour stops being reinforced and so declines. Application to therapy is a strength of the two-process model.

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