What three questions should you ask yourself when trying to decide which approach to take - surveys vs observation - for a given correlational project? How do the answers to these question "push" you towards surveys or observation?

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What three questions should you ask yourself when trying to decide which approach to take - surveys vs observation - for a given correlational project? How do the answers to these question "push" you towards surveys or observation?



Answer: First ask yourself what you're trying to measure. Surveys are good for unobservable things, such as attitudes, while observation is good for observable behavior. Then ask yourself whether reactivity is a serious threat and whether realism is very important. A "Yes" to either question would push you towards observation. Finally, consider the amount of work that's involved. This might push you back towards surveys.

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