Which is the most powerful category of B2B analytics, and why?

Which is the most powerful category of B2B analytics, and why?

Answer: Predictive Analytics - it is most powerful because it pulls together all of the information gathered from the other three categories (web, marketing, and consumer analytics) and looks toward the FUTURE. Whether it is the immediate future (within the year), intermediate future (1-2 years) or distant future (5+) it is important to use the info gathered from the other three and know how you can win the market now, later, and eventually how you can control and own the market in the future.