Name and describe the five primary ways B2B marketers define segments?

Name and describe the five primary ways B2B marketers define segments?

Answer:


Measurability- characteristics of segment, how big?

Accessibility- can we access this segment, can we reach them? are they attainable?

Substantiality- size of the segment, is it growing?

Differentiability- can our segments be distinguished?

Actionability- what can we do about it?