NaimExplain

What is one-to-one marketing? Involves the creation of an entirely unique product or marketing program for each customer in the target segment. This approach is common in business markets where unique programs and/or systems are designed for each customer.

What is mass customization? Refers to providing unique products and solutions to individual customers on a mass scale. This approach is now cost effective and practical due to advances in supply chain management, such as real-time inventory control.

Why is the executive summary very important? The executive summary is a synopsis of the overall marketing plan, with an outline that conveys the main thrust of the marketing strategy and its execution. The purpose of the executive summary is to provide an overview of the plan so that the reader can quickly identify key issues or concerns related to his or her role in implementing the market strategy.

Can you imitate a sound recording without infringing the copyright to the sound recording? Answer: Yes, as long as an independent recording is created and no part of the original recording is used.

What do you GENERALLY receive if you win the lawsuit against the infringer? Answer: The damages based upon illegal usage during the three year period prior to the commencement of the lawsuit.

What happens if you bring a lawsuit more than the number of years that the CR act mandates? Answer: If you bring a suit more than this number of years after the infringement began, you may only be able to recover three of five years' worth of damages.

What are the six specific rights of copyright and which ones do not apply to sound recordings? Right to prepare derivative works,  Right to perform works(not SR),  Right to perform sound recordings through digital audio transmission, Right to display works (not SR),  Right to distribute copies of the work, and  The right to reproduce the work.

When do you have a valid copyright? Answer: Copyright exists from the moment the work is created.

What is the right of publicity? Answer: The right to control the commercial use of one's name, image, and likeness.

What does copyright protect and how does it differ from trademarks? Answer: Copyrights protect "original works of authorship fixed in a tangible medium of expression". Trademarks protect names, symbols, and logos that indicate goods or services.