Describe and provide examples of the three different ways in which organizations use business intelligence (BI).

Describe and provide examples of the three different ways in which organizations use business intelligence (BI).



Answer: There are three major ways that organizations use BI:
- The development of one or a few related BI applications: This BI target often is a point solution for a departmental need, such as campaign management in marketing. A data mart usually is created to store necessary data.
- The development of infrastructure to support enterprise-wide BI: This target supports current and future BI needs. A critical component is an enterprise data warehouse.
- Support for organizational transformation. With this target, BI is used to fundamentally change how a company competes in the marketplace. BI supports a new business model and enables the business strategy.

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