Describe and provide examples of the three different ways in which organizations use business intelligence (BI).

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Describe and provide examples of the three different ways in which organizations use business intelligence (BI).



Answer: There are three major ways that organizations use BI:
- The development of one or a few related BI applications: This BI target often is a point solution for a departmental need, such as campaign management in marketing. A data mart usually is created to store necessary data.
- The development of infrastructure to support enterprise-wide BI: This target supports current and future BI needs. A critical component is an enterprise data warehouse.
- Support for organizational transformation. With this target, BI is used to fundamentally change how a company competes in the marketplace. BI supports a new business model and enables the business strategy.

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