Explain why minority influence often leads to genuine acceptance rather than simply public compliance.

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Explain why minority influence often leads to genuine acceptance rather than simply public compliance.




1. Consistency - people with minority views tend to express themselves less quickly than people in the majority. A persistent minority is influential, even if not popular, partly because it soon becomes the focus of debate. Being the centre of conversation allows for more arguments

2. Self-confidence - consistency and persistence convey self-confidence, this can raise self-doubts among the majority

3. Defections from the majority - when a minority consistently doubts the majority wisdom, majority members become freer to express their own doubts and may even switch to the minority position.


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