Explain the principles and techniques you would use to become a cult leader.

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Explain the principles and techniques you would use to become a cult leader.



Compliance breeds acceptance - behavioural rituals, public recruitment and fund-raising strengthen members - it leads to a personal commitment

Foot-in-the-door phenomenon - invite people to a dinner, then a weekend retreat, then longer training sessions

The communicator - cult leaders are very charismatic, trustworthy and credible

The message - vivid, emotional, warm, and accepting

The audience - recruit young members

Cut outside ties surrounding group members, ensuring that the only social links are with other group members (social implosion).

Violence and intimidation are also common methods

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