Define and distinguish between normative and informational conformity.

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Define and distinguish between normative and informational conformity.



Social influence occurs when our behaviour is influenced by the real, imagined or implied presence of others. Information social influence occurs when people conform to peer views in an attempt to reach the correct answer for themselves; it is the desire to be correct.

This form of social influence is moderated by self-confidence and task difficulty. On the other hand, normative social influence occurs when people conform in order to be accepted and liked by the group; normative influence is moderated by group size, as well as social support.

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