You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy?

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You work for an auto manufacturer and distributor. How could you use information systems to achieve greater customer intimacy? 


Answer: You could create a web site that allows customers to customize cars, communicate with support personnel and other car owners. You could create an automated e-mail service reminding car owners to take their car in for periodic check ups. You could have an information system that tracks customer preferences in local areas, so you can provide cars that reflect local customer needs and desires.

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